Poker by the Numbers: The Global Online Boom of 2025

Key Stats

• Global online poker traffic up across major networks 

• APAC projected at >11 percent annual growth through 2030 

• Brazil now ranks among the largest online-gambling markets globally, with some platforms reporting Brazil-based players as a top nationality group.

• North America holds a double-digit share of online poker revenue and is one of the largest regional markets.

• Europe remains the largest share of global online gambling revenue 

North America 

The United States remains a fragmented but steadily expanding market. 

More states activated online poker frameworks across 2024–25, contributing to a growing percentage of global online poker revenue. 

Liquidity remains limited, but the growth rate is consistent, and regulated operators report stronger year-over-year participation across MTT schedules and peak-hour cash-game traffic. 

Latin America 

Brazil now sits near the centre of global online poker traffic. 

With around 15 percent of global visits to gambling websites and wagering reaching $5.1 billion per month in the regulated market, LATAM’s surge has reshaped online field sizes. The region produces some of the most active mobile-first player bases and continues to drive the largest Sunday-major population spikes. 

Europe 

Europe still holds the largest share of global online gambling revenue, anchored by mature regulatory frameworks in the UK, Italy, Spain, France, and the Nordic countries. 

These markets generate some of the deepest prize pools for online tournaments and remain the most stable segment of the global ecosystem. 

Asia-Pacific 

Asia-Pacific remains the fastest-growing online poker region, with long-term projections above 11 percent annual growth through 2030. 

Regulatory expansion, improved payment infrastructure, and mobile penetration have all contributed to wider participation. APAC’s growth curve has now become the industry’s leading indicator of future liquidity. 

Industry Insight: Why 2025 Broke Through 

The underlying trend across all regions is scale. 

Mobile adoption accelerated signups. Cross-border liquidity agreements widened average field sizes across major operators. Regulated markets delivered stronger year-over-year revenues, and online series set new records for entries and total prize pools. 

LATAM and APAC continue to push the steepest growth, while Europe remains the financial anchor of the ecosystem. 2025 is the first year since the pandemic where online poker growth is broad, sustained, and globally aligned. 

Methodology 

All data is drawn from publicly available industry sources, including Gaming Intelligence, PokerScout, H2 Gambling Capital, UKGC releases, and government-issued online wagering reports across North America, Europe, and LATAM. 

Growth percentages reflect a combination of operator disclosures and year-over-year traffic tracking.

Figures are drawn from industry forecasts and public reports; exact values may vary. Forecasts based on Grand View Research, H2 Gambling Capital and operator disclosures; some figures aggregated and estimated.